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50年代——消费者营销60年代——产业市场营销70年代——社会营销80年代——服务营销关系营销(Relationship Mar-keting)是八十年代末九十年代初在西方企业界兴起的一种新型营销观念。它是由西方的营销学者对大量企业的营销思想、营销策略、营销行动进行分析总结之后提出的一种新的营销理论。它契合了现代企业的营销实践活动,一经产生就获得了企业界广泛的响应,并得到了迅猛发展。
1950s - Consumer Marketing 60s - Industrial Marketing 70s - Social Marketing 80s - Service Relationship Marketing (Relationship Mar-keting) is a rise in the Western business community in the late 1980s and early 1990s. A new type of marketing concept. It is a new marketing theory put forward by Western marketing scholars after analyzing and summarizing marketing ideas, marketing strategies, and marketing actions of a large number of companies. It fits the marketing practice activities of modern enterprises and once it is produced, it has received a wide response from the business community and has been rapidly developed.