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处于经济新常态的中国,居民消费有了新特征。模仿型排浪式消费逐渐衰退,个性化、多样化渐成大势。与之相应,区域经济运行重心从“规模效应”向“品牌效应”转移,寻求“中国制造”向“中国智造”转变。意向经济关心消费者需求,旨在实现买家意向,是需求导向型经济,与中国当下倡导的供给侧改革一脉相承。在倡导消费个性化的时代,意向经济更适应国家经济发展的需要,与生产组织小型化、专业化和智能化的特征更为适应。文章对意向经济的研究现状、实施的可行性进行了分析,通过比较意向经济与传统经济理论、意向经济与注意力经济的共性与差别,提出意向经济具有绝对产权的可逆资源、发展与网络同步性等特征,据此给出理论研究的延伸方向。
In China, which is in a new economic normal, consumer spending has taken on new characteristics. Wiping-type consumer spending gradually decline, personalized, diversified into the trend. Correspondingly, the focus of regional economic operation shifted from “scale effect ” to “brand effect ” and sought to shift from “Made in China” to “Wisdom Made in China”. Intentions The economy is concerned with the needs of consumers. It is a demand-oriented economy aimed at realizing the buyer’s intention and is in keeping with the supply-side reform now advocated by China. In the era of advocating the personalization of consumption, the economy of intention is more adapted to the needs of national economic development and more adaptable to the features of miniaturization, specialization and intelligence of the production organization. The article analyzes the status quo of the intention economy and the feasibility of its implementation. By comparing the similarities and differences between the intention economy and the traditional economy theory, the intention economy and the attention economy, this paper proposes the reversible resource with absolute property rights in the intention economy and develops the network synchronization Sexual characteristics, thus giving the extension of theoretical research direction.