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信息与通信技术的发展带来了电信、广电等泛通信产业的融合。这一融合带来了具有颠覆性创新的数字电视产品,这种创新要求电信与广电产业的规制制度做出相应调整,也会导致市场结构与企业行为的相应变化。课题“网络融合与电视竞争”正是在泛通信产业融合的背景下,分析变化中的电视产业。本课题期望以现代产业组织理论等为基础进行规范的经济学与管理学研究,试图建立电视产业竞争与规制的分析框架,探寻电视产业的演化规律。这一课题既是主持人与其团队多年来致力于泛通信产业及产业融合领域研究的理论应用与探索,也是主持人近年来通过为企业与政府提供决策咨询等方式参与产业实践的经验总结与思考。
The development of information and communication technology has brought the integration of telecommunications, broadcasting and other pan-telecommunications industries. This convergence has resulted in disruptive innovations in digital TV products that demand changes in the regulatory regimes of the telecommunications and broadcasting industries, as well as the corresponding changes in market structure and business behavior. The topic of “network convergence and television competition” is precisely in the context of the convergence of the telecommunications industry, the analysis of the changing television industry. The subject of this paper hopes to conduct a normative study of economics and management based on the theory of modern industrial organization, trying to establish an analytical framework for the competition and regulation of the television industry and explore the evolution of the television industry. This topic is not only the theory application and exploration that the moderator and his team have devoted to the research in the field of pan-communications industry and industry convergence for many years, but also the experience sum-up and thinking of the moderator participating in industry practice in recent years by providing decision-making consultation for enterprises and the government.