中国传统文化内容丰富,形式多样,被运用到现代各行各业设计元素之中,并得到了良好的运用效果。我国的包装平面设计起步相对较晚,在设计市场上还不够成熟,本文就传统文化情境在包装平面设计中的运用进行了研究。 Chinese traditional culture is rich in content and diverse in form and has been applied to the design elements of all walks of life in modern times and has been well applied. China’s packaging graphic design started relatively late, in the design market is not yet mature enough, this article on the traditional cultural context in the packaging graphic design were studied.