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在中国,目前户外广告经营的最大风险,就是由于有关部门种种原因的调整,如根据有关部门的规定,某一块或某一路段的户外广告会被突然要求拆掉。比如2004年3月份,广州市突然发布一个有关户外广告的文件。文件规定:规划、工商、环卫、市政等部门停止审批新设立户外商业广告,暂停续签到期户外商业广告合同。该文件的出台引起该城市广告行业的“震动”。因为在这个城市户外广告审批是一年一批,而与户外广
In China, the biggest risk of outdoor advertising currently is due to various reasons related to the adjustment of departments. For example, according to the regulations of relevant departments, outdoor advertisements of a certain block or section may be suddenly removed. For example, in March 2004, Guangzhou City suddenly released a document on outdoor advertising. The document stipulates: Planning, industry and commerce, sanitation, municipal administration and other departments to stop the approval of the newly established outdoor commercial advertising, suspension of the expired outdoor commercial advertising contract. The introduction of the document caused the city’s advertising industry “shock.” Because the approval of outdoor advertising in the city is a batch a year, and outdoor wide