红灯已经成为百威在加拿大的一个代表标志。冰球是加拿大最受欢迎的运动之一,在冰球比赛中,每支球队的球门后都有一个红灯,当球队进球时,红灯就会亮起。今年加拿大冰球赛季期间,百威在啤酒瓶底装上红灯,当消费者喜欢的队伍得分时,他/她购买的啤酒的瓶底就会亮起红灯。工作原理很简单:通过连接红灯啤酒瓶到消费者的智能手机,让品牌能够根据实时比赛结果开启啤酒瓶底的红灯,轻松地把体验带到消费者的身边。这次的尝试也是百威第一个跨越全年的冰球营销 Red light has become a representative of Budweiser in Canada. Hockey is one of Canada’s most popular sports, in the ice hockey game, each team has a red behind the goal, when the team scored, the red light will be lit. During this year’s Canadian Ice Hockey season, Budweiser put a red light on the bottom of a beer. When a consumer favorite team scores, the bottom of the beer he or she buys lights up in red. The working principle is simple: By connecting the red beer bottle to the consumer’s smartphone, the brand is able to turn on the red light at the bottom of the beer bottle according to the real-time competition result and easily bring the experience to the consumer’s side. This attempt is also Budweiser’s first hurricane marketing across the year