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随着市场竞争的日趋激烈,一个新的冷门课题——逆向策略应运而生.逆向策略,就是以与传统的思想方式相悸的经营方法,取得出奇制胜的企业战略.1.“跟随”策略 这种策略主张围绕开发这一环节,以高质量产品与开拓型企业相竞争,分享市场.其优点是:(1)不需要大量投资从事应用研究或基础研究;(2)对处于萌芽状态的新产品加以改进,消除它初期的缺陷而后来居上.毫无疑问,采用这种策略的企业需要具有相当实力方可进行.我国引进外国先进技术设备进行消化、吸收、改造、就是成功的范例.
With the increasingly fierce market competition, a new and unpopular subject - the reverse strategy came into being. The reverse strategy is to use the business method that is contrary to the traditional way of thinking to achieve a surprisingly successful corporate strategy. 1. “Follow” strategy This strategy advocates the development of this link, competes with high-quality products and pioneering companies, and shares the market. The advantages are: (1) It does not require substantial investment in applied research or basic research; (2) New to the budding state The product has been improved to eliminate its initial defects and later come on. There is no doubt that enterprises adopting this strategy need to have considerable strength to carry out. China’s introduction of foreign advanced technology equipment for digestion, absorption, transformation, is an example of success.