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2001年9月26日,中国 IT 业巨头联想集团推出国内第一款蓝色家电,10月,在广州举办的联想蓝色家电产品消费者系列试用会上,蓝色家电首次亮相广州,引起较大轰动,“蓝色家电”这个神秘的家伙,成为争相议论的话题。蓝色家电的出现无疑是中国加入 WTO 前 IT 业进军家电业的信号,同时也可以看成是 IT、家电业重新洗牌的标志,联想为什么要进军家电业?联想集团副总裁刘军打了个形象的比喻“这就好像是爬珠穆朗玛峰,你从北坡爬,我从南坡爬,上边是一块全新的天地,就看谁先到”。蓝色家电是个什么东东?为什么会引起中国家电业如此大的恐慌?我们一同来解开这个谜。
On September 26, 2001, China’s IT giant Lenovo Group launched the first blue home appliance in China. In October, the blue home appliance made its debut in Guangzhou at the trial meeting of Lenovo’s blue home appliance consumers held in Guangzhou. The sensational, “blue appliance” mysterious person became a subject of discussion. The emergence of blue appliances is undoubtedly a sign that China’s IT industry entered the home appliance industry before joining the WTO. It can also be seen as a sign of the reshuffling of IT and home appliances. Why should Lenovo enter the home appliance industry? Liu Jun, vice president of Lenovo Group, played. An image metaphor “This is like climbing Mount Everest. You climb from the north slope. I climb from the southern slope. There is a brand new world on it. Let’s see who comes first.” What is the blue home appliance and why can it cause so much panic in China’s home appliance industry? Together we will solve this mystery.