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走时准确、能很好满足计时需要的石英表任何地方都能生产,可价格昂贵的机械表却几乎全都产自瑞士。它在美国的销售额比1996年上升了80％,达到3.77亿美元(批发)。瑞士机械表的平均批发价为每块1000美元。 这种陈旧的消费品销路为何这么好?瑞士表的奥秘全在于其古
Quartz watches with accurate travel time and good timekeeping requirements can be produced anywhere, but expensive mechanical watches are almost all produced in Switzerland. Its sales in the United States rose by 80% from 1996 to reach $377 million (wholesale). The average wholesale price for Swiss mechanical watches is $1,000 per block. Why is this obsolete consumer goods market so good? The mystery of Swiss watches lies in its ancient history.