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中国元素随着历史的发展,传承并逐步形成了其一系列特有的美学风格。在进行品牌形象塑造时,如果能通过中国元素(如汉字及书法元素,色彩元素,图形元素等)来提升品牌的竞争力,定能在国际市场中脱颖而出,尤其是对自主品牌而言,将是一种决定中国市场未来的关键性力量。1.中国元素的传统与发展中国元素正在从创新的角度实现文化的传承。传统的民间文艺是人民大众的集体创作,它具有五大特征:1流传性;2变异性;3集
With the development of history, Chinese elements inherit and gradually form a series of unique aesthetic styles. In the process of branding, if we can enhance the brand’s competitiveness through Chinese elements (such as Chinese characters and calligraphic elements, color elements, graphic elements, etc.), we will be able to stand out in the international market, especially for our own brands Is a key force that determines the future of the Chinese market. 1. The Tradition and Development of Chinese Elements Chinese elements are achieving cultural heritage from an innovative perspective. Traditional folk literature and art is the mass creation of the general public. It has five major characteristics: 1 Popularity; 2 Variability; 3 sets