如果站在经营者的立场或者从资本角度来认识传媒,把传媒业当作社会大生产中的一个链条、一个产业来看待,那么,报业生产到底在生产什么,传媒人在做什么,为什么而做,一个媒体、一张新创办的报纸将采取怎样有效的市场策略来实现自身的广告价值?带着这些问题,记者采访了参与成功创办《京华时报》、改版上海《青年报》,有着多份新报纸运 If we stand in the position of the manager or know the media from the perspective of capital, we should regard the media industry as a chain and an industry in the mass production of society. Then what is the newspaper industry’s production and what the media people are doing? And do, a media, a newly founded newspaper will take what kind of effective marketing strategy to achieve their own advertising value? With these questions, the reporter interviewed participated in the successful establishment of the “Beijing Times”, revision Shanghai “Youth Daily”, with Multiple new newspapers shipped