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3G在中国的全面商用,使移动互联网成为2009年以来最火爆的领域,而关于移动互联网商业模式的研究则成为电信运营商以及大大小小的互联网站和SP/CP最热门的话题。可以说,移动互联网以既结合了通信网络特性又结合了互联网特性的融合魅力掀起了一场产业革命。在这场变革中,电信运营商既面临着被管道化的威胁,也面临着开拓美丽新世界的机遇。而拒绝管道化的关键在于,电信运营商要具备互联网企业的运营思维,探索融合了通信网络与互联网所长的商业模式,从单一走向多元,在收费与免费中找到平衡。
The full commercialization of 3G in China has made mobile Internet the most popular area since 2009, and research on the business model of mobile Internet has become the hottest topic for telecom operators, large and small Internet sites and SP / CPs. It can be said that the mobile Internet has set off an industrial revolution with a combination of charm that combines the features of both the communications network and the Internet. In this revolution, telecom operators face both the threat of being plundered and the opportunity to explore a beautiful new world. The key to refusing to be plumbed is that telecom operators must have the operational thinking of Internet companies and explore a business model that combines the strengths of communication networks and the Internet. From single to multiple, telecom carriers should find a balance between charging and freeing.