民俗文化先后经历了口头和身体传承、文字传承、传统媒介传承和互联网时代新媒体传承等几种形式。这些不同的传承介质并非是此消彼长的关系,而是顺次出现后在民俗文化传承方面各有特色的并存关系。不同的介质对于民俗文化传承的影响不同。本文提出在当下互联网时代,新媒体一方面促进了民俗文化的广泛传播,同时又在一定程度上造成了民俗文化的“去地方化”和“价值异化”等问题,这些已成为民俗文化传承面临的新问题。 Folk culture has undergone several forms such as verbal and physical inheritance, literary inheritance, traditional media inheritance and new media inheritance in Internet era. These different media are not the shift of the relationship between the shift, but after the succession in the folk culture inheritance has its own unique co-exist relationship. Different media have different influences on the inheritance of folk culture. This paper proposes that in the current era of the Internet, new media promoted the widespread dissemination of folk culture on the one hand, and at the same time, it caused some problems such as “de-localization” and “value alienation” of folk culture to a certain extent, Inheritance of Folk Culture faces new problems.