竞争在当今社会中不再是个时髦的用语,而是残酷的现实,在经济领域中表现尤盛。昨日尚执市场之牛耳的企业,今日就可能因为产品不适销对路,经营绩效日落千丈;明日也许就无法再继续生产、濒临破产边缘。因此,各企业都施展浑身解数,从产品质量、价格、服务、企业内部管理等方面展开激烈的竞争。但国内市场中企业的这种竞争虽然火药味甚浓,却以单线竞争或表层 In today’s society, competition is no longer a fashionable language, but a cruel reality, and it has performed particularly well in the economic field. The enterprises that still hold the market yesterday may not be able to sell right now because of products that do not sell well, and their business performance will have a great deal of success; tomorrow it may no longer be possible to continue production and on the verge of bankruptcy. As a result, all companies have shown their utmost in everything from product quality, prices, services, and internal management of the company to fierce competition. However, although this kind of competition in the domestic market is very strong, it competes with the surface