在新媒体冲击、传统媒体饱和又遭遇发展瓶颈的情况下,报刊版式与报刊内容所占比重已经发生变动,版面设计的重要性在报业竞争中逐渐凸现出来。由此,美学原则也开始大放异彩。本文以《华商报》为例,对美学原则在报刊版面设计中的应用进行了探讨,并寻求时下国内报纸版面设计中美学原则缺失的应对策略。 With the impact of new media and the bottleneck of traditional media saturation, the proportion of newspaper layout and newspaper content has changed. The importance of layout has gradually emerged in the newspaper competition. As a result, aesthetic principles have also begun to shine. Taking “China Business Daily” as an example, this paper discusses the application of the aesthetic principle in the newspaper page layout and seeks for the solution to the current lack of aesthetic principles in the newspaper page layout.