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随着市场容量不断扩大,深入分析网络电视剧产业的发展环境,明确挑战和机遇、优势和劣势,对于把握网络电视剧产业未来走向至关重要。本文在对外部环境和内部条件优劣势分析的基础上提出,网络电视剧应创新生产制作模式,打造头部精品内容;创新企业商业模式,规范市场交易标准;完善行业管理体系,加快产业发展步伐;挖掘行业内容资源,创造利基市场价值;谋求广泛国际合作,积极拓展国际市场。
With the continuous expansion of market capacity, it is of crucial importance to understand the future development of the online TV drama industry in-depth analysis of the development environment of the online TV drama industry, a clear challenge and opportunities, advantages and disadvantages. Based on the analysis of advantages and disadvantages of external environment and internal conditions, this paper puts forward that online TV dramas should innovate the mode of production and make the content of head boutique; innovate the business model of business and standardize the market transactions; improve the industry management system to accelerate the pace of industrial development; Mining industry content resources to create a niche market value; seek extensive international cooperation and actively expand the international market.