选择跟泽天的合作是爱斯特“万事开头难”的第一步,为什么选择泽天?选择后以什么样的方式合作?合作达成以什么样的形式去推广市场?这些问题都是后续泽天跟爱斯特面临的共同问题。2015年10月23日,一场品牌与渠道的联合发布会成为了暖通行业的一个热点话题,时至今日,热度还在。有人用“剪不断、理还乱”来形容这次合作,笔者在细读爱斯特与泽天的合作资料以及铺天盖地的媒体信息中发 Choose to cooperate with Ze days is the first step of Este “everything is difficult at the beginning”, why choose Ze days? After the choice of what kind of cooperation? Cooperation to reach what kind of form to promote the market? These problems are Followed by Ze days with Este face common problems. October 23, 2015, a joint brand and channel press conference has become a hot topic in the HVAC industry, up to now, the heat still. Some people use “cut off constantly, rebellion ” to describe this cooperation, the author in reading Este and Ze days cooperation information and overwhelming media information