在修辞学中,运用想象把“物”当做“人”的表达方式,叫做“拟人”。在如今的公关活动中,“拟人”这种修辞手法被成功地移植进去,取得了独特而又神奇的效果。日本古都奈良在青山环抱之中,每年春夏两季游人如织。到了四月,燕子也争相飞到旅馆屋檐下,筑巢栖息,好客的旅馆员工们非 In rhetoric, the use of imagination to “things” as “people” way of expression, called “personification.” In today’s public relations activities, the rhetorical technique of “anthropomorphic” has been successfully transplanted into it with unique and magical effects. Nara, the ancient capital of Japan, is surrounded by green hills and is visited by tourists every spring and summer. In April, swallows also flew under the eaves of the hotel, nesting, hospitable hotel staff