一、我国企业品牌国际化的现状品牌国际化战略是指将同一品牌以相同的名称(标志)、包装、广告策划等向不同的国家和区域进行延伸扩张的一种品牌经营策略。在国际大环境背景下,为对抗跨国公司的扩张,我国企业也必须实施品牌国际化战略, First, the status quo of the internationalization of China’s brand business Brand internationalization strategy refers to the same brand with the same name (logo), packaging, advertising planning to different countries and regions to expand and expand a brand management strategy. In the international environment, in order to counter the expansion of multinational corporations, Chinese enterprises must also implement the brand internationalization strategy,