在知识更新日益加速的今天,前沿信息越来越多,传统教学方法由于教学方式单一,在课堂上提供的信息量相对较小,往往较难满足学生日益增长的学习需求。微课以其短小精悍的特点,受到了老师和学生的喜爱。本文以笔者所教授的市场营销课程为例,阐述将微课教学与传统教学相融合,达到了增加感情、活跃课堂氛围的同时,又提高了课堂教学有效性的目的。 As knowledge updating accelerates day by day, there are more and more frontier information. Due to the simple teaching method and the relatively small amount of information provided in the classroom, the traditional teaching methods are often difficult to meet the students’ growing learning needs. Micro-class with its short and pithy features, by the teachers and students love. This article takes the marketing course taught by the author as an example, elaborates how to integrate the teaching of micro - classes with the traditional teaching, and achieves the goal of increasing the emotion and active classroom atmosphere while improving the effectiveness of classroom teaching.