随着新政策的出台,旅游与会议行业面临着严峻的挑战,如何在“冷却”和“改革转型”下突围和发展才是生存之道。为此,我提出了三大战略:多元化发展战略、品牌化战略和特色化战略。“寒潮”来袭会议业与展览业、旅游业的互动发展不仅带来了丰厚的经济收入,还可以大大促进当地产业结构的调整,促进第三产业的高新技术产业的发展,并成为服务业经济发展的新亮点和增长点。但是,近来“‘政府断奶’倒逼会展业‘转型升级’”、“‘会将旅游’收入下降两成”等一系列报道纷至沓来。不可否认,中国会议旅游出现的萎缩和 With the advent of the new policy, the tourism and conference industry is facing a serious challenge. How to break through and develop under the “cooling off” and “reforming transformation” is the way to survive. To this end, I put forward three strategies: diversification, branding and specialization strategies. “Cold wave ” incoming conference and exhibition industry, the interactive development of tourism not only brought huge economic income, but also can greatly promote the adjustment of the local industrial structure, promote the tertiary industry, high-tech industry development, and become New highlights and growth points of service industry economic development. However, recent “government weaning” has forced a series of reports, such as the “restructuring and upgrading” of the convention and exhibition industry, and “a decrease of 20% in tourism revenue.” It is undeniable that the shrinking of China’s conference tourism and