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把握市场动态,了解消费影响因素及消费需求,可以对制造新闻纸的相关企业的生产、销售甚至企业发展的方向起到导向性的作用。这对造纸及其相关企业来说具有很大的参考价值。本文应用SPSS软件的逐步线性回归分析等方法,从定量角度对影响我国新闻纸消费量的因素加以分析,并进行更加准确、更具科学性的新闻纸消费量预测研究,以期给我们新闻纸生产企业指明市场方向。
Grasping the market dynamics and understanding the influence factors of consumption and consumer demand can play a guiding role in the production, sales and even the direction of the enterprise development of the relevant enterprises that manufacture newsprint. This paper and its related enterprises have great reference value. This paper applies SPSS software such as step by step linear regression analysis and other methods to quantitatively analyze the factors that affect the consumption of newsprint in China and make a more accurate and scientific newsprint consumption forecast study in order to give our newsprint manufacturers a clear market direction.