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教育报刊以专业性、实用性见长,在教育行业内具有较强的话语权,以及相当的影响力和良好的市场前景。创办于1989年1月的《江苏教育报》,在长达25年的办报历程中,在坚持办报质量,不断推出品牌栏目和优质文章基础上,注重对优质教育资源的整合与二次开发,开展了一系列品牌活动,在吸引读者注意力、增强媒介感染力以及提升自身影响力等方面起到了有力的推动作用,本文试结合报纸开展的一些有益尝试,探讨专业媒体开展品牌活动的一些经验及做法。
Educational newspapers and magazines with professional and pragmatic growth, has a strong voice in the education industry, as well as considerable influence and good market prospects. Founded in January 1989, “Jiangsu Education Daily”, in the course of 25 years of running a newspaper, adhere to the quality of the newspaper, constantly introducing brand columns and quality articles based on the focus on the integration of quality education resources and the second Developing and carrying out a series of brand activities, which have played a powerful role in attracting readers’ attention, enhancing the media’s appeal and enhancing their influence. This paper tries to explore some useful attempts by the newspapers to explore the brand activities carried out by professional media Some experience and practice.