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电视媒体的合并和频道专业化为电视新闻资源的合理配置创造了条件。但由于各地媒体整合后,新闻资源管理松散,没有使其得到合理、有效的利用。同时也造成了人力、财力、物力的浪费。因而,尽快建立、健全电视台合并后的电视新闻资源管理机制,实施科学管理,已成为电视台改革与发展的当务之急。电视新闻资源是电视事业发展的重要依托。只有合理配置才能实现优化配置:只有优化配置,才能发挥新闻资源的最佳效益。而这种最佳效益又是电视媒体通应市场竞争的重要保证。
Television media mergers and channel specialization created the conditions for the rational allocation of television news resources. However, due to the integration of local media, the loose management of news resources did not make it reasonable and effective. At the same time also caused a waste of human, financial and material resources. Therefore, as soon as possible to establish and improve the TV news resource management mechanism after the merger of television stations and to implement scientific management has become a top priority of the reform and development of television stations. TV news resources is an important support for the development of television. Only a reasonable allocation to achieve optimal allocation: Only optimize the configuration, in order to play the best news resources. This kind of best benefit is also an important guarantee for the television media to compete in the market.