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汽车影音电子产业转入规模化生产后,年均数百万台主机在功能、操控、形态等方面几无差别的产品进入市场,同质化、透明化以及微利化进一步恶化了车机行业的生存环境。山寨主机与高返修率困扰行业,价格战将行业推向又一个波谷,车机方案成本论战又将其推向高潮,引发全行业为之震动侧目。市场的乱象、异象在2012年车机市场全面萎缩,在市场寒冬提前降临的背景下,显得格外引入关注。车载导航产业在一定程度上已经逐步失去“造血”功能而濒临死亡,在这种危机四伏的境遇中,车机产品的转型升级之路已经成为行业必须抓住的最后一根稻草!
After the car audio and video electronics industry has been transformed into large-scale production, the average number of millions of mainframe products have entered the market in terms of functionality, control, and shape, and homogenization, transparency, and marginalization have further deteriorated the automotive industry. living environment. Cottages and high repair rates plagued the industry, the price war will push the industry to another trough, the vehicle program cost arguments will push it to a climax, causing the whole industry to shake their attention. The chaos and vision of the market have all shrunk in the auto market in 2012. In the context of the early winter market cold weather, it has attracted attention. The car navigation industry has gradually lost its “blood hematopoiesis” function to a certain degree and is on the verge of death. In this crisis-ridden situation, the road to transformation and upgrading of car products has become the last straw the industry must seize!