俗话说:“人要衣装,佛要金装”,谈的就是包装。包装最初的作用是保护商品、方便运输,但随着市场经济不断发展,包装已经成为企业开展市场竞争,以及提高企业的营销标志的资产价值。因为设计良好的包装有利于顾客的自我服务,有利于企业在市场竞争中树立良好的产品形象,也为市场营 As the saying goes: “people want clothes, Buddha want gold” is about packaging. The original role of packaging is to protect the goods, easy to transport, but as the market economy continues to evolve, packaging has become the enterprise to carry out market competition, as well as enhance the value of the company’s marketing logo asset value. Because well-designed packaging is conducive to customer self-service, help enterprises in the market competition to establish a good product image, but also for the market