营销正在步入一个全新的时代。这一变化的前沿,是让消费者以迥然相异的方式与品牌互动。我们在游戏化(gamification)、可穿戴技术以及智能接口等重塑营销景观的诸多领域都可以看到这一特点。但没有客户洞察(consumer insights),这些创新就不会出现。任何品牌都可以通过三种方法开展客户洞察,成功的客户洞察可以催生独具一格的市场营销互动活动。1、像迪士尼那样简单化只是说迪士尼世界(Disney Marketing is entering a new era. The forefront of this change is to allow consumers to interact with the brand in a very different way. We see this in many areas like remodeling marketing landscapes such as gamification, wearable technology, and smart interfaces. But without consumer insights, these innovations do not. There are three ways any brand can engage in customer insight, and successful customer insight can lead to unique marketing interactions. 1, Just as Disney simplifies Just say Disney World (Disney