我国的公益慈善事业虽然在逐渐发展中,但仍旧处于发展的初级阶段,各方面都不甚成熟。许多公益组织,特别是民间的“草根”公益组织,在寻求发展以及进行公益传播的过程中存在比较明显的误区,主要表现在理性思考不足、不注重自身传播、不会塑造公信力、不与其他公益组织交流合作以及忌讳商业因素等几个方面。 Although China’s charity philanthropy is gradually developing, it is still in the initial stage of development and is not mature in all aspects. Many nonprofit organizations, especially non-governmental grassroots organizations, have obvious misunderstandings in their pursuit of development and public service dissemination. They are mainly manifested in their lack of rational thinking, their failure to focus on their own communication, their lack of credibility and their lack of credibility Exchange and cooperation with other nonprofit organizations and taboo commercial factors.