面对销售额的锐减一场见仁见智的争论开始了降价乎提价乎增加投入紧缩投资……且看专家怎么说玛斯卡林公司的总经理赫茨尼尔刚与财务经理卡贝勒审查完上半年的销售数字报表,就打电话把市场经理雷吉娜请到他的办公室。公司生产的浴液香波销售额比预算金额降低了12%,而且近3个月来连续下降。如果目前这个趋势持续下去的话,年底公司就要亏损。当雷吉娜走进办公室时,已经准备 Faced with a sharp drop in sales, the controversy over the matter began. The price cuts are about raising prices and investing in tightening investments.... See how the experts say that Mascarin’s general manager, Hertzner, and the financial manager, Capel, have just finished the review. In the first half of the sales figures report, he called the marketing manager Regina to his office. The company’s bath shampoo sales decreased by 12% from the budgeted amount, and it has dropped continuously in the past three months. If the current trend continues, the company will have to lose at the end of the year. When Regina walked into the office, she was ready