在这样一个复杂的媒体环境中,通过媒体渠道整合,充分利用碎片化时间,为品牌提供互动参与的良好时机等多种媒体融合方式,实现整合传播。100年前寂寞孤独的时候抽大烟,一百年后的今天,我们是躺在床上看着手机。大家每天有大量的时间停留在自己的小屏幕中。中国有将近5亿人在使用手机端,这样庞大的一个群体,意味着我们的生活习惯发生了革命性改变。融媒时代大背景下的格局四大传统媒体从分化再到聚合的过程,增加了很多 In such a complex media environment, various mediums such as integration through media channels, full use of fragmentation time, good opportunity for brands to participate in interaction, and other media convergence methods are implemented to achieve integrated communication. 100 years ago lonely lonely smoke, a hundred years later, we are lying in bed looking at the phone. Everyone has a lot of time every day to stay in their own small screen. With a population of nearly 500 million people using mobile phones in China, such a huge group means that our living habits have undergone a revolutionary change. The context of the era of the media era Four traditional media from differentiation to polymerization process, an increase of a lot