图形在视觉传达时具有生动、快捷、直观的优越性。汉字因其象形、表意的特征,逐渐被很多设计师关注、研究,并运用到自己的海报设计中。这个时候的汉字,对于海报不再是辅助作用,开始作为画面的主体,作为海报的创意源,作为海报的表现对象和手段。 Graphics in the visual communication with a vivid, fast, intuitive superiority. Chinese characters because of its pictographic, ideographic features, many designers are gradually concerned about, research, and applied to their own poster design. The Chinese characters at this time are no longer supplementary to the posters. They started to serve as the main body of the screen, as creative sources of posters, and as objects and means of posters.