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销量,自然成为上汽最为迫切的诉求,而降价是个最立竿见影的手段,上汽集团也有实力支撑上汽乘用车这么干看似被动迎敌,实则棋高一着。正当外界还沉浸在一众合资品牌汽车以各种方式掀起降价浪潮之时,4月17日上午,上汽乘用车宣布,荣威、名爵品牌全系轿车下调官方指导价格,成为首个跟进中国汽车这一轮降价潮的自主品牌。过去十余天中发生的降价大战可以被视做合资品牌在车市增长放缓之下根据自己的形势做出的主动回应。今年第一季度,中国乘用车市场销量为530.51万辆,虽然同比增长8.95%,但涨幅比上年同期回落1.14%。
Sales, of course, become the SAIC’s most urgent demands, and price cuts is the most immediate means, SAIC also has the strength to support SAIC passenger car so seemingly passive, but in fact chess. While the outside world is still immersed in a joint venture brand cars in various ways to set off the tide of price cuts, the morning of April 17, SAIC announced that Roewe, MG brand sedan down the official guide price, becoming the first follow-up to China This round of auto price cuts own brand. The price war that took place in the past ten days or so can be seen as a voluntary response from the joint venture brand to its own situation as the auto market slows down. In the first quarter of this year, the sales volume of passenger cars in China was 5,305,100 units, an increase of 8.95% over the same period of last year but the growth rate dropped 1.14% over the same period of previous year.