随着信息技术的迅猛发展,人们进入了信息化时代。媒体作为信息传播的媒介,经历了从传统媒体时代向新媒体时代转变的过程。媒体的传播手段也随着社会的发展而不断变革、更新。新媒体在无形中影响着人们接收信息的方式,信息的海量化、碎片化、虚拟化是新媒体的主要特征。随着新媒体的发展,它将给电视、广播、报纸、杂志等传统媒体带来重大挑战。 With the rapid development of information technology, people have entered the information age. As a medium of information dissemination, the media has gone through the process of changing from the traditional media age to the new media age. The means of media communication are constantly changing and updating as the society develops. New media virtually affects the way people receive information. The mass, fragmentation and virtualization of information are the main characteristics of new media. With the development of new media, it will pose major challenges to traditional media such as television, radio, newspapers and magazines.