“南风效应”是一则寓言,讲的是南风和北风比谁的威力大。北风猛烈地吹,使行人把大衣裹得更紧;南风徐徐地吹,温暖如春,行人就脱掉了大衣,比赛结果,南风获胜。在人们的观念中,北风似乎威力更大为什么却输了?原因在于南风采用了“软”的手段,而北风则采取了“硬”的手段,使人们产生抵触心理。 “Southerly effect ” is a parable, about who is stronger than the other. The northerly wind blew violently so that pedestrians wrapped the coat tighter; the south wind blew slowly, the warm spring, the pedestrian took off the coat, the result of the race, and the south wind won. In people’s minds, the north wind seems to be even more powerful. Why? The reason is that the south wind adopts the means of “softness” while the north wind adopts the means of “hardness” to make people feel the psychological guilt .