时下,不少商家都信奉“薄利多销”的生意经,但美国的“食品大王”吉诺·鲍洛奇却认为“厚利少销”比“薄利多销”更技高一筹。在他经营东方食品的重庆公司,坚持高档、高价,采取“厚利少销”的营销策略,其主产品—中国炒面一面世,就标以比一般炒面高一倍多的价格,并不断改进其调味、配料、包装,给人以新鲜感。结果,不出其所料,“厚利少销”这一招,反而增加了企业的利润,提高了商品的信誉,使公司在不长的时间内就发展成为一个拥有亿元资产的大企业。 Nowadays, many businesses believe in “small profits but quick turnover” business, but the United States, “Food King” Gino Baluochi that “less profits and less profits” than “puerile” more skill. In Chongqing, where he runs Oriental Foods, he insisted on high-end and high-priced marketing strategies. The main product, Chinese fried noodles, came to the world with more than twice as much price as regular fried noodles. Seasoning, ingredients, packaging, giving a fresh feeling. As a result, it is not surprising that the strategy of “increasing profits and minimizing sales less” has actually increased the profits of enterprises and increased the credibility of commodities so that the Company can develop itself into a large enterprise with assets of 100 million yuan in a relatively short period of time.