论文部分内容阅读
最近几月,业内人都说市场的状况还算可以,但客观来看,从上海展至今,这一波市场利好的行情八成属于中低档产品。上海圣卡贸易公司总经理夏红就表示,市场的冷热规律往往是——“过冬”从高端产品开始,“回暖”则由中低端产品开始。总体来看,今年顶极大牌眼镜迅速回暖的可能性极小,但越是这个时候,我们越需要给予高端品牌更多的关注度,从本期开始的《高端频道》栏目,将围绕困难时期下关于高端品牌的管理和推广展开一系列的出路讨论和技巧交流。
In recent months, the industry people say the market situation is OK, but the objective point of view, from the Shanghai exhibition so far, this wave of market-friendly bacheng are middle and low products. Shanghai St. card trading company general manager Xia Hong said that the market’s hot and cold are often - “winter” from the high-end products, “warming up ” from the low-end products. Overall, this year’s top big glasses is unlikely to pick up quickly, but the more this time, we need to give more attention to high-end brands, from the beginning of this issue of “high-end channel” section, will focus on difficult times Under the brand management and promotion of high-end launched a series of discussion and exchange of skills.