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2009年韩国贸易投资振兴公社的调查显示,有4000多个企业在中国进行投资。这些企业中的大多数企业因缺乏对当地了解或遭遇激烈的竞争,在进军和运营过程中遇到很大困难。韩国进出口银行2006年7月表示,通过对进军到中国的598家韩资企业的2005年结算报告书进行分析发现,这些企业中的51.8%出现亏损。由于看好中国较低的劳动力成本和中国政府的优惠政策,投资中国的韩资企业期望获得超高的营业利润。但现实是,伴随着中国投资环境的不断变化,韩资企业的投资战略也正在经历着全面调整。本文分析了韩资企业对中国的投资现状、投资特点以及韩资企业对中国的投资战略。
A survey conducted by the Korea Trade and Investment Corporation in 2009 shows that more than 4,000 enterprises are investing in China. Most of these enterprises encountered great difficulties in their march and operation due to their lack of local understanding or fierce competition. The Export-Import Bank of Korea said in July 2006 that an analysis of the 2005 settlement statements of 598 Korean-funded enterprises entering China found that 51.8% of these enterprises suffered a loss. Given the lower labor costs in China and the Chinese government’s preferential policies, Korean-invested enterprises investing in China expect to achieve superb operating profit. However, the reality is that with the ever-changing investment environment in China, the investment strategy of Korean-funded enterprises is undergoing an all-round adjustment. This paper analyzes the status quo of investment by Korean-funded enterprises in China, the investment characteristics and the investment strategy of Korean-funded enterprises in China.