近年各地商战正酣,商场间的规模战、价格战、服务战层出不穷。有更多的商场已将管理计算机化视为“商战必胜的秘密武器”。他们深深地感到如果不引入新观念、新体制、新模式、新科技,终有一天会被残酷的市场竞争淘汰出局。然而,一些商场在“科技神话”的光环中又步入了误区。他们希望用先进的技术一夜之间改变目前的现状,迅速产生预期的经济和社会效益,因而把革新的希望寄托在花巨资引入的POS-MIS工程上。这种急切的心情能够理解,中国传统商业的落后局面太需要改观了,如果不抓住现在的契机发展起来, In recent years, business wars have been going on everywhere, and the scale wars, price wars, and service wars among shopping malls have emerged in an endless stream. More malls have regarded computerized management as a “secret weapon to win the battle.” They deeply feel that if they do not introduce new ideas, new systems, new models, and new technologies, they will one day be eliminated by cruel market competition. However, some shopping malls have entered the misunderstanding in the aura of “science and technology mythology.” They hope to use advanced technology to change the current status overnight and quickly produce the expected economic and social benefits, thus pinning their hopes for innovation on the POS-MIS project that was introduced with huge amounts of money. This kind of eagerness can understand that the backwardness of China’s traditional commerce is in need of change. If we do not seize this opportunity, we can develop it.