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在EDC《2007年中国音乐手机市场竞争力分析报告》中,诺基亚2007年1-7月的各项指标均名列前茅,其中音乐手机市场上关注比例优势最为突出,已占据四成以上市场份额,高出第2名27个百分点以上,而且依然处于上升态势。而2006年易观国际的报告显示:诺基亚是消费者最认可的音乐手机品牌,有39.5%的消费者将诺基亚作为音乐手机品牌的首选。近年来移动音乐产品市场竞争如此激烈,诺基亚是如何保持其在音乐手机市场上的优势,并取得消费者的认可呢?
In EDC 2007 China Music Phone Market Competitiveness Report, Nokia 2007 1-7 months of the indicators are among the best, of which the music mobile phone market, the most prominent proportion of the attention, has accounted for more than 40% market share, high Out of second place 27 percentage points or more, but still in a rising trend. The 2006 Analysys International report shows: Nokia is the most recognized consumer music brand mobile phones, 39.5% of consumers will Nokia as the first choice for music phone brands. In recent years, the competition in the market of mobile music products is so fierce. How does Nokia keep its advantages in the music mobile phone market and gain the approval of consumers?