化妆品总是时尚界永远不变的宠儿,那些放在化妆台的瓶瓶罐罐早已成为现代女性的必备之物。有调查显示,超过78%的消费者会优先选择知名品牌的化妆品。可是,这些昂贵的品牌化妆品真的如广告所言,能收到消费者预期的效果吗?面对这个似乎显而易答的问题,业内专家却称“并不如此”。专家指出,外资品牌在产品宣传上“更大胆”;营销专家认为,在营销方式上,知名品牌的化妆品宣传“更为老到”;销售人员则称,很多知名品牌的化妆品在宣传时有很多潜规则…… Cosmetics is always the darling of the fashion world, those who put on the vanity jar has become a must for modern women. A survey shows that more than 78% of consumers will give priority to the well-known brand of cosmetics. However, these expensive brand cosmetics, as the ads really said, can receive the desired effect of consumers? Faced with this seemingly easy to answer the question, the industry experts said “not the case ”. Experts point out that foreign brands in the product promotion “more daring ”; marketing experts believe that in the marketing approach, well-known brands of cosmetics publicity “more old ”; sales staff said that many well-known brands of cosmetics at There are many unspoken rules when promoting