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随着现代传媒技术的快速发展,新媒体传播终端的迅速普及,新媒体传播逐渐成为当下大众传播的主流趋势。在即将生成的新媒体传播环境中,传播者、受传者的角色转换与互动,形成了全新的受众机制。对多元媒介环境下的受众进行系统分析和研究,对新媒体以及传统媒体的学术研究、节目内容制作以及产业化发展都具有十分重要的意义。
With the rapid development of modern media technology and the rapid popularization of new media communication terminals, new media communication has gradually become the mainstream trend of mass media. In the forthcoming new media communication environment, the roles of communicators and receivers are transformed and interacted with each other to form a completely new audience mechanism. Systematic analysis and research on the audience in the multi-media environment are of great significance to the academic research, program content production and industrialization development of new media and traditional media.