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2009,之于国家,是不平凡的一年,迎难而上实现经济企稳回暖;之于福建,是赢得重大机遇的一年,凝心聚力海西建设一浪高过一浪。在重大时代背景下,福建的媒体特别是党报,该如何充分、有效地用好专题报道这个新闻宣传手段,提升舆论引导能力?本文以中国新闻名专栏《福建日报》的《西岸观察》的报道实践为例,对党报专题报道在注重策划的贴近性和连续性、注重深度解读与思考、注重创新手法的运用等方面进行了探索。
2009, in the country, is an extraordinary year, facing difficulties to achieve economic stabilization and recovery; in Fujian, is to win a major opportunity for a year, Ningxia build a wave after wave. In the background of major times, how to fully and effectively use the special media coverage of Fujian media, especially the party newspaper, to enhance the ability of public opinion to guide? In this article, the report of “West Bank Observation” by Fujian Daily, the famous Chinese column, Practice as an example, the special reports on the party newspaper in the focus on planning close and continuity, pay attention to depth interpretation and thinking, focusing on the use of innovative techniques were explored.