“中国中产阶级将主导未来消费文化的一个重要驱动因素是,他们拥有大量的经济资源,能够买一些新的消费品,而且他们也是很多国内国外企业的目标市场”从文化的层面上看,“正在崛起的中产阶级将是社会主流文化、尤其是消费文化构建的重要力量,并由此而引导着中国社会消费文化的走向”企业的注意力不应只放在仅为冰山一角的财富新贵,而是应该调整企业战略,不妨将崛起的中产阶层作为一个核心客户群体,重点挖掘这一群体的实际消费需求及潜在消费需求 “An important driver for the Chinese middle class to dominate the future consumer culture is that they have significant economic resources to buy new consumer goods and they are also target markets for many domestic and foreign companies.” From a cultural perspective, “The emerging middle class will be an important force in building a mainstream culture in the society, especially in consumer culture, and will thus guide the direction of the Chinese consumer culture.” The attention of enterprises should not be limited to the mere tip of the iceberg Rising wealth, but should adjust the business strategy, may wish to rise to the middle class as a core customer base, focusing on mining this group of actual consumer demand and potential consumer demand