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随着电子商务覆盖领域的持续扩大和电子商务应用主体的日渐普及,B2B、B2C和C2C交易中各类客户对电子支付平台的需求越来越大,这为商业银行电子银行业务、银行卡业务和结算业务的拓展提供了重要契机。电子商务产业链的发展离不开商业银行的参与,而商业银行也需要通过挖掘电子商务市场所蕴含的大量金融资源和市场机会,来实现自身盈利的可持续增长。
With the continuous expansion of the field of e-commerce coverage and the increasing popularity of e-commerce applications, the demand for e-payment platforms by various types of customers in B2B, B2C and C2C transactions is increasing. This has provided a platform for e-banking business, bank card business And settlement business expansion provides an important opportunity. The development of e-commerce industry chain is inseparable from the participation of commercial banks, and commercial banks also need to realize the sustainable growth of their own profits by digging a large amount of financial resources and market opportunities inherent in the e-commerce market.