主持人语:有了完善的管理制度框架,就到了拼市场执行的环节。费用问题,看似财务问题,实际是管控问题,既关市场管控,也涉内部管理。安逸酒是一支畅销的中档白酒,畅销多年后,因公司战略的调整,转换运营模式,由经销商代理制转为分公司制直营,组建了100多人的专职销售队伍,直接服务直控终端和分销商,承担起品牌推广和产品销售的全部工作。 Moderator language: With a sound management system framework, it is to fight the market implementation of the link. Expenses, seemingly financial problems, the actual control of the issue, both the market control, but also related to internal management. The best wine is a best-selling mid-range white wine. After many years of selling, due to the adjustment of the company’s strategy and the transformation of the operation mode, the dealership agency system has been transformed into the direct branch office system and a full-time sales force of more than 100 people has been set up. Control terminals and distributors, to assume the brand promotion and product sales of all the work.