海报是电影的名片,是电影无声的宣传,不仅能够给观众传递电影主题和多种信息,而且能够激发观众的观影欲,提高影片的社会关注度,为电影赢得可观的票房。本文以中外优秀电影海报为例,从电影海报主题的突出、色彩的搭配、艺术性的创新等几个方面分析了营造电影海报视觉冲击力的方式和途径。 Poster is a business card of the movie, is the film silent propaganda, not only can convey the movie theme and a variety of information to the audience, but also inspire the audience’s desire to film, enhance the social attention of the film, for the film won considerable box office. Taking Chinese and foreign excellent film posters as an example, this paper analyzes the ways and means of creating the visual impact of movie posters from the aspects of the theme of film posters, color collocation and artistic innovation.