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大学生创业是当代网络中热搜的词语。时至今日在国内资本市场愈发火热的当下,创业已经不再是成功人士的代名词,而且具有当前社会最灵活思维大学生的专属之物。高等院校在引导大学生创新、指导大学生创业过程中,应当跳出惯性思维以更为有效的商业模式及策略来实现对大学的指导。因此,在本文中作者结合时代背景,在对大量文献进行阅读与研究基础上,对当代大学生创业时从事直销的创业模式加以研究,以使更多大学生获得创业成功。
University students start a hot search in the contemporary network of words. Nowadays, when the domestic capital market is getting hotter, entrepreneurship is no longer synonymous with successful people, and it is the exclusive property of the most flexible thinking college students in the current society. In order to guide college students to innovate and guide college students to start their own undertakings, colleges and universities should jump out of inertia thinking and implement more effective business models and strategies to guide their universities. Therefore, in this paper, the author combined with the background of the times, on the basis of reading and studying a large number of documents, to study the entrepreneurial mode of direct marketing in contemporary college students to make more college students succeed in starting a business.