随着生活质量的日益提高,人们更加关注健康,对保健食品的需求也愈来愈大。在新的社会发展阶段,消费者不仅关注保健品的质量和品种,对保健品的包装也给予了关注,提出了更高层次的要求。然而,很多保健产品生产、营销企业却将消费者对产品的更高层次的要求理解为保健品一定要奢华包装,只有奢华包装才能体现产品更高的商业及文化价值。因此,社会上也出现了一股攀比、崇尚包装的不良之风 With the increasing quality of life, people pay more attention to health, and the demand for health food is getting bigger and bigger. In the new stage of social development, consumers not only pay attention to the quality and varieties of health care products, but also pay attention to the packaging of health care products and put forward higher-level requirements. However, many health care products manufacturing and marketing enterprises interpret consumers’ higher level requirements of products as that the health care products must be luxuriously packaged, and only luxury packaging can reflect the higher commercial and cultural value of the products. Therefore, there is also a community in the comparisons, advocating packaging bad style