社区小微创业企业作为市场经济活跃的主体,在“大众创业、万众创新”大潮中,既拥有政策、平台和制度上良好的机遇,但也面对着资金、用人、管理上的挑战。根据社区消费者特定的消费心理和消费行为,社区小微创业企业通过采用“7P”营销策略,打造特色品牌,可实现稳定长久的发展。 As the main body with active market economy, community small and micro start-ups have both good opportunities in policy, platform and system in the tide of “public entrepreneurship and innovation”, but also face financial, employment and management challenges . According to the specific consumer psychology and consumer behaviors of the community consumers, the community small and micro start-ups can achieve stable long-term development by adopting “7P ” marketing strategy and creating distinctive brands.