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“快时尚”与高端品牌近几年频频牵手,打造出一轮又一轮的抢购潮,今年秋冬,Alexander Wang和H&M再次联手,服装的设计由设计师完成,生产加工则由H&M负责。相对于Alexander Wang服装本身的精致裁剪,这个合作系列的成本要压缩了很多,设计也遭到不少恶评吐槽,就算这样,听到Alexander Wang与H&M合作,年轻消费者们在发售前日就开始排队,席地而坐,场面堪比春运买票。除个别饰品外,各大门店所有相关商品都在2小时内售罄。
In recent autumn and winter this year, Alexander Wang and H & M once again joined forces. The design of the garment is done by the designer and the production and processing is handled by H & M . Compared with the exquisite tailoring of Alexander Wang’s clothing itself, the cost of this cooperation series is much reduced, and the design suffers a lot of bad comments. Even so, when Alexander Wang and H & M cooperate, young consumers start the day before the launch Line up, sitting on the ground, the scene comparable to Spring Festival ticket. In addition to individual jewelry, the major stores all related products sold out within 2 hours.